A lot of big businesses use search engine optimization to grow their businesses and tap different markets. For someone who is starting a small business, you already know that internet presence is essential. It’s one of the fastest ways to market yourself and to help grow your business, that’s the goal, right? To grow your business into a big enterprise.
Of course, given the limited resources, you will have reservations on whether to give some effort on SEO or not, but trust me, It’s totally worth it. I’m not here to convince you that you should immediately use do SEO yourself but I want you to know the “what could be” if you do.
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Benefits of SEO for Small Businesses
There are a lot of benefits in applying SEO to your business. It acts as a booster or help for your website so you don’t have to do all the marketing for yourself. Here are some examples on how SEO can help you on your business:
Bring in Customers
The primary use of SEO is guide you with creating awesome content so you can appear in search engine results pages. So How does this help with bringing in customers? Simply imagine searching for jackets in google, since your website is optimized with awesome contents about jackets, you have a higher chance of getting a place in Google’s first page results. This gives you more chances of clicks, thus more potential customers.
Build Brand Awareness
If you have a relatively new brand and you want people to know about it, optimizing your website to be more SEO-friendly can help you. For instance, if you have a wide collection of products you want to sell under your brand name, it’s possible for you to get into Google’s first page for those different products. This will make your brand pop out more often thus more brand awareness.
Budget Friendly Initiative
Creating SEO-friendly content doesn’t require much money. If your content is great especially if it’s crafted well, it basically markets itself which directly promotes your website. No need to spend thousands of dollars for marketing activities.
Traffic is one thing; conversion is another story. Whether it’s for sales, shares, or sign-ups, an optimized website will yield better conversion than a simple run-on-the-mill website.
Shows Measurable Data
So you’ve seen your traffic and conversion increase (yay!) but you don’t know what caused it because you don’t have measurable data (oof!) Now, your Sales and marketing teams are fighting over the credit. With SEO, you can account for data changes and effects in overall traffic.
Free Up your Focus
Since your content is basically marketing your website for you, you can focus on other aspects of your business. Target other pain points to optimize your business as a whole.
When you have questions about a certain topic, you tend to search it on google right? Of course you’d only accept reliable sources. Well, you can also be an expert at your business’ field by optimizing your website. If your site is well structured, your business tends to be ranked at a certain niche.
As a new business, your first growth-goal should be creating trust. If audience can see you answering their queries, it’s easy to build a loyal and trusting fan base for your business.
Frequently Asked Questions
If your business runs on the internet and you rely on traffic and conversion (which many small businesses are doing right now), It’ll be best to optimize your website. Even if it’s just for publicity or additional traffic, an optimized website will perform better.
SEO is an investment that brings back money into your business. Depending on your goal, you can utilize your optimized website to highlight a business function. You can strategically use this to leverage your whole business. The benefits outweigh the costs.
That depends, if you’re looking into immediate results, Google Ads would give you great results. However, if you’re going for the long run, SEO gives you sustainable and consistent results.