I had no direction about how to start building my brand and Bianca walked me through an incredible process that helped me put my business ideas and thoughts on paper. The way she analyzes, strategizes and organizes gave me confidence that I will get the clarity I needed. Also, her optimistic spirit helped me when I doubted myself and got lost in my thoughts. It was an absolute joy working with her!!!
MIMI TRUONG
Leadership Coach and Modern Astrology PractitionerProject Highlights
Clarity
of Service Packages
Mission Driven
Business Identity
Strong
Brand Messaging
For entrepreneurs and creative thinkers, ideas are a double-edged sword.
On one hand, ideas are the lifeblood of a business. However, too many ideas can weaken your execution.
Sometimes all you need is a supportive ear and a strategic mind to bring clarity, and confidence in your endeavor.
Backstory + Problem
Leadership Coaching and Modern Astrology practitioner, Mimi Truong focuses on supporting mostly female, creative entrepreneurs from 30-45 years old.
Struggling with articulating her mission and feeling a bit torn with business identity. The client was unclear about how to get all her ideas to cohesively come together. Like most creative thinkers, she found herself spread thin with a lot of exciting new things, leaving ideas incomplete (the greatest opportunity for strategy!)
Clear about target market, who the business is serving.
Mostly women from 30-45 years old, mostly creative entrepreneurs, largely living in LA.
The Solution
Branding the Business Idea
- ZMET: Zaltman Metaphor Elicitation Technique
- Brand, Vision, and Mission Inquiry
The Result
Clarity and Direction of the Business Idea
Clarity about her strategy and direction in execution. From big picture to specific actionable direction to launch.
Clear Business Identity: Identifying a mission driven tagline
Clear Services: Identifying clear coaching packages
Brand Messaging Elements: Introducing quotes that speak to the clientele’s issues and represent the essence of Igzolted’s values and process.
Working with you was like having you temporarily living in my head and put words in my thoughts. You supported me with establishing the launch pad for my business. You evoke trust and strong work ethics. I am grateful for your ability to connect all the dots and have both the ability to move from focusing on details to taking on a 50 foot view of the issue. – Mimi Truong
