• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Tough Pickle Creative

Tough Pickle Creative

Nurture the Vision

  • Home
  • Services
  • About
  • Blog
  • Contact
  • Home
  • Services
  • About
  • Blog
  • Contact
Tough Pickle Creative
Home » Case Studies » Vague Business Idea to Mission Driven Tagline

Vague Business Idea to Mission Driven Tagline


Website Management, Content Development, SEO, Marketing, Social Media and Business Model Development

I had no direction about how to start building my brand and Bianca walked me through an incredible process that helped me put my business ideas and thoughts on paper. The way she analyzes, strategizes and organizes gave me confidence that I will get the clarity I needed. Also, her optimistic spirit helped me when I doubted myself and got lost in my thoughts. It was an absolute joy working with her!!!

MIMI TRUONG

Leadership Coach and Modern Astrology Practitioner

Project Highlights

Clarity

of Service Packages

Mission Driven

Business Identity

Strong

Brand Messaging

For entrepreneurs and creative thinkers, ideas are a double-edged sword.
On one hand, ideas are the lifeblood of a business. However, too many ideas can weaken your execution.
Sometimes all you need is a supportive ear and a strategic mind to bring clarity, and confidence in your endeavor.

Backstory + Problem

Leadership Coaching and Modern Astrology practitioner, Mimi Truong focuses on supporting mostly female, creative entrepreneurs from 30-45 years old.

Struggling with articulating her mission and feeling  a bit torn with business identity. The client was unclear about how to get all her ideas to cohesively come together. Like most creative thinkers, she found herself spread thin with a lot of exciting new things, leaving ideas incomplete (the greatest opportunity for strategy!)

Clear about target market, who the business is serving.
Mostly women from 30-45 years old, mostly creative entrepreneurs, largely living in LA.

The Solution

Branding the Business Idea

  • ZMET: Zaltman Metaphore Elicitation Technique
  • Brand, Vision, and Mission Inquiry

The Result

Clarity and Direction of the Business Idea

Clarity about her strategy and direction in execution. From big picture to specific actionable direction to launch.

Clear Business Identity: Identifying a mission driven tagline

Business Idea quote with a blue background of mountains

Clear Services: Identifying clear coaching packages

Coaching Packages Business Idea.

Brand Messaging Elements: Introducing quotes that speak to the clientele’s issues and represent the essence of Igzolted’s values and process.

Social Media Branding of Business Idea

Working with you was like having you temporarily living in my head and put words in my thoughts. You supported me with establishing the launch pad for my business. You evoke trust and strong work ethics. I am grateful for your ability to connect all the dots and have both the ability to move from focusing on details to taking on a 50 foot view of the issue. – Mimi Truong

< Back to Portfolio
Next case study >

Footer

The digital marketing group that nurtures your vision. Discover possibilities with Content Optimization, Branding, Marketing, and Search Engine Optimization.

Nurture the Vision

REQUEST A QUOTE
  • Facebook
  • Pinterest
  • YouTube
  • Instagram
  • Home
  • Services
  • About
  • Blog
  • Contact
5 Impactful Brand Development Strategies
Branding plays a pivotal role in ensuring that your business
STAYS RELEVANT to the lives of your customers.
We’ve collected 5 simple + useful tips on best branding practices to create the impact you've always envisioned.
Thank you for subscribing!

© 2023 Tough Pickle Creative · Website by Anchored Design