So, you’ve set up a business, but for some reason, it just isn’t taking off. You know your products are unbeatable, so what’s wrong? The problem is you’re not using strategic content marketing methods.
If you want the world to know about your company, you’ve got to get on board with an SEO content strategy and create strategic content that reaches and connects to your audience. I’ll give you a crash course on the importance of content marketing, what it is and how to implement it in your business.
What Are Strategic Content Marketing Methods?
It’s a marketing technique using social media, podcasts, videos, blog posts, etc., to capture your audience and provide value, so they buy what you’re selling. Really, it’s creating content to hook people in so they fall head-over-heels in love and stay loyal to your brand.
It’s great to spread brand awareness because it talks about things that might not be obvious from the products alone. For example, it demonstrates your expertise, so people trust that you have their best interests at heart.
What is an SEO Content Strategy?
SEO stands for Search Engine Optimization and uses keywords, phrases, and structure so Google can find your website. For example, if you’re selling skin care products, you must provide information on skin care, not your favorite coffee brands.
You can use SEO Strategies to create strategic content – a carefully curated plan of action for your business.
For instance, you might do keyword research (the words people are searching the most to find a specific product). Those keywords provide a blueprint for articles you can write and deliver to the consumer.
The Importance of Strategic Content Marketing for Your Business
People aren’t stupid and want to know what they’re buying and why it works. You will always get impulse buyers, but those won’t sustain your business because it’s a one-time thing rather than a consistent relationship.
Content marketing services help build trust with your audience by sharing your expertise and knowledge behind the product or services using a SEO content strategy.
If I walk up to you and say, ‘Buy my new invention, it’s great, trust me.’ Would you spend your hard earned dollars? No. You’d probably back away confused because you don’t know what I’m actually selling, whether what you need it or if it works. You can see the importance of using content marketing to convert your audience into customers.
Frequently Asked Questions
Identifying your goals and target audience, gathering resources, doing keyword research, recording your current process, and seeing how you rank compared to competitors help create strategic content.
If you’re still feeling overwhelmed, no worries, I’ll be going into SEO content strategy later in the article.
You need to write an impactful mission statement, create goals, then make an action plan and follow it. You’ve got to know your target audience, who they are, and what they want – so don’t try and sell mini skirts to people who love knitting. Define your brand and the story behind it. People want to know you’re not just a money-grabbing company so show them who you are.
Goals, goals, goals, being familiar with your audience, reviewing your products or services, creating topics and themes for your content, and using a marketing funnel to develop an SEO content strategy.
How to Build Strategic Content Using Marketing Methods
Step 1. Set your goals: Write down what you want and how you will achieve it.
Step 2. Know your audience: If your consumer is young, then marketing your products through TickTock is a great idea. If they love learning about science, podcasts will inform your customers about the topic and give them insight into your company.
Step 2. Decide on the marketing methods you want to use: What are you good at? What suits your business the most? For example, if you’re a software developer, you’re probably pretty techy and can share knowledge through videos or informative articles.
Step 3. Get your resources in order – you need to know what’s accessible to you. Do you need to budget for Facebook marketing ads or writers that will provide high-quality articles? Collate everything to put your content marketing strategy into motion.
Step 4. Develop an SEO content strategy: SEO is non-negotiable these days. The internet is a noisy place, and you need to be heard. So build a content marketing strategy that uses keywords and techniques, so your target audience finds you.
Step 5. Put your plan into action: Don’t spend all your time, effort, and money on making a master marketing plan that sits in the cupboard. Get it out, make sure it’s in good condition, then wear it so everyone can see.
Strategic Content Marketing is Critical for Business Success
If you want to be found by the right consumer and blow up your business, then an SEO content strategy is the way to go. Learn what the consumer wants and how you can provide value to them, so they’ll buy your products and skyrocket you to success.